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Most business owners would agree that it's easier to provide more
solutions to an existing client than it is to find new customers.
Repeat business comes from providing quality and value, but also from
keeping in touch with your clients, reminding them of your services and
promoting things you think they can benefit from. Email marketing is
an easy and effective way to remain at the top of a customer's mind for
that next transaction, as long as your email marketing messages are
appropriate and effective. Although it may seem difficult for a small
business to manage an ongoing email marketing campaign, there are many
simple and effective tools designed to make this easy and affordable.
This month we highlight what to look for in an email marketing tool.
Social media allows users to interact with each other and discuss
shared interests. Popular social media sites include: Facebook,
Twitter, YouTube, LinkedIn, MySpace, Wikipedia, Bebo, Digg, Delicious,
Friend Feed, Flickr, Ning, Skype, Stumbleupon and many more. However,
the three most popular sites include Facebook, Twitter, and LinkedIn which
is what we will discuss this month.
If you are not currently on these sites, try one for a
week. You may be surprised with who you find: competitors, vendors,
news sources, your dry cleaner, even your elementary teacher. You
will certainly notice the number of businesses that not only have accounts
but also are advertising on the sites. Here are some tips to help you
establishing yourself online:
Experience Social
Media - If you are not already established, visit these
sites and choose a user name for you or your business. Start
connecting with friends, family, and neighbors. Also start connecting
with clients, vendors, news outlets, and leaders in your industry.
Find your Audience - You know all of that money
you spend trying to reach your audience with television, radio, newspaper,
and even search engines? Your audience is already using social media
- you just have to find them. Use the search function on the site and
type in your ideal buyer keywords. You will find groups dedicated to
your industry, hobby, neighborhood, and even your pet.
Create a Social Media Plan -
Identify the goals of your social media strategy. Do you want to
increase your customer base? Offer advice? Increase
sales? Increase website traffic? Find your high school sweetheart?
Whatever your goals, write them down and create a plan of action to achieve
them. Plan how you will measure the success of the strategy.
Measure Your Results - One of the key
benefits of social media is how easy it is to measure. Measure the
number of followers each week using a simple spreadsheet. You can
also measure how many times your company is mentioned, linked, or your
content is redistributed.
Once you're there, look for Computer Troubleshooters on Facebook, Twitter,
and LinkedIn. We look forward to interacting with you online.
Facebook - 'No Computer Problems' ; 'Technology Solved' and 'Computer
Troubleshooters Galway West'
Twitter - @NoCompProblems ; @TechSolved and @CTSGalwayWest
LinkedIn - Computer Troubleshooters Company
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